Rink Board Ads
Rink Board advertisement decals are the most common advertisement opportunity purchased at the Lord Beaverbrook Rink.
Potential advertisers can source their own supplier/installer if they so choose, or they can contact LBR Management directly to deal with local suppliers.
Rink board decal sizing is typically 36” high by 8’ long. Advertisers are responsible for the production and cost of rink boards.*
*Rink Boards can be produced through the LBR and its contractors for an additional fee. Please contact LBR management for more information and pricing.
In Ice Ads
Place your company’s logo or advertisement directly beneath the ice surface and make a constant impression during on-ice activities. In-ice logos/advertising is available during the ice season – typically September to April.
These advertisements are placed in the ice at the beginning of the season. Ice surface advertisements must be purchased through the LBR and its contractors for an additional fee. Please contact for pricing.
Backlit Sign Ads
Our backlit signs are placed directly across from viewers on the mezzanine level. These signs are always lit when the facility is open and are a great way to advertise year-round.
There are many different locations including larger areas and more prominent placing surrounding the score clock as well as locations the length of the ice surface.
Advertisers are responsible for the production and cost of rink boards.*
*Rink Boards can be produced through the LBR and its contractors for an additional fee. Please contact LBR management for more information and pricing.
Zamboni Wrap
Captivate the attention of spectators as the ice is cleaned before, after, and in between hockey games and other on ice activities.
Walking Track Sponsorships
The LBR provides a walking track around the mezzanine level of the rink free for the public. The track sees daily use and will be upgraded to include a floor coating for better traction, durability, a cleaner look, and a more cushioned surface.
Sponsorship can involve naming rights of the walking track as well as in floor logos/advertisements in the floor surface. Contact for more details.
Summer Ice Sponsorships
Each year the LBR provides free ice hockey opportunities to youth in the City of Saint John. In partnership with dedicated volunteers from Lancaster Minor Hockey, the sponsored ice program has provided hundreds of youth with the chance to play and receive hockey coaching in the City.
There are a variety of ways for sponsors to contribute to the program and their names and logos are included on all social media posts with testimonials from parents and participants including photos of the program. Contributions to this program can also include advertising – please contact us for more details.
